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CAMS Principles of Marketing and Communication KASNEB Notes

Principles of Marketing and Communication Notes

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This unit covers the competencies required to; identifying concepts of marketing, positioning a product in the market, developing a marketing plan, managing customer relationships and applying the concepts of business communication to manage organisation.

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Description

CAMS LEVEL II NOTES

PRINCIPLES OF MARKETING AND COMMUNICATION

Topics Covered:

  1. Identify concepts of marketing
  2. Position a product in the market
  3. Develop a marketing plan
  4. Manage customer relationships
  5. Apply the concepts of business communication to manage organisation

 

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